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How to Find Positive EV Bets Every Day

Last Updated: February 2025 | 6 min read

Finding positive Expected Value (+EV) bets is the only way to be profitable long-term. But how do you actually find them?

The Goal: Find bets where your estimated win probability is higher than the implied probability from the odds.

5 Methods to Find +EV Bets

1. Build Your Own Model

Create a statistical model that predicts outcomes better than the market:

Pros: Complete control, can find massive edges
Cons: Requires coding, stats knowledge, and constant maintenance

2. Use Market-Based Approaches

Instead of modeling games yourself, use market signals:

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3. Exploit Soft Markets

Some markets have less sharp competition:

4. Specialize in One Sport

Instead of betting everything, become an expert in one area:

5. Use +EV Tools

Professional bettors don't manually calculate EV all day. They use software that:

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Landmark Bets does the heavy lifting. Get +EV alerts, line shopping, and bet tracking all in one place.

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Where NOT to Look for +EV

The Daily +EV Workflow

Morning (9-11 AM):

Afternoon (2-5 PM):

Evening (6-10 PM):

How Much +EV is Enough?

+1% EV: Worth betting if convenient
+3% EV: Good bet, prioritize these
+5% EV: Great bet, bet more (within bankroll limits)
+10% EV: Rare, max bet this within Kelly guidelines

Pro Tip: Don't chase every +1% EV bet. Focus on bets with +3% or higher unless you have unlimited time and bankroll.

Final Thoughts

Finding +EV bets isn't magic. It's a combination of:

The sharps who make millions aren't smarter—they have better processes and better tools.

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